Name
1B. The RMN Forecasting Challenge: Maximizing Your Sales People's Time [in partnership with boostr]
Date & Time
Wednesday, September 25, 2024, 1:55 PM - 2:35 PM
Speakers
Elizabeth Donovan, Head, Global Ad Revenue, Marriott Media Network, Marriott International
Shane Dwyer, Head, Sales, Lyft Media, Lyft
Patrick O?Leary, CEO, boostr
Shane Dwyer, Head, Sales, Lyft Media, Lyft
Patrick O?Leary, CEO, boostr
Description
As RMNs increase in complexity and maturity, the accuracy of revenue forecasting becomes a significant challenge, impacting both organizational credibility and time efficiency. In this roundtable discussion, we’ll delve into the core issues of business forecasting + strategies for meeting profitability targets + how automation can streamline processes, ensuring that sold inventory is effectively delivered and yield is maximized.
Session Type
Roundtable + Workshop