Name
1B. The RMN Forecasting Challenge: Maximizing Your Sales People's Time [in partnership with boostr]
Date & Time
Wednesday, September 25, 2024, 1:55 PM - 2:35 PM
Speakers
Elizabeth Donovan, SVP & Global Head, Retail & Commerce Media Networks, Acxiom/Kinesso
Shane Dwyer, Head, Sales, Lyft Media & Lyft Business, Lyft
Patrick O’Leary, CEO, Boostr
Shane Dwyer, Head, Sales, Lyft Media & Lyft Business, Lyft
Patrick O’Leary, CEO, Boostr



Description
As RMNs increase in complexity and maturity, the accuracy of revenue forecasting becomes a significant challenge, impacting both organizational credibility and time efficiency. In this roundtable discussion, we’ll delve into the core issues of business forecasting + strategies for meeting profitability targets + how automation can streamline processes, ensuring that sold inventory is effectively delivered and yield is maximized.
Session Type
Roundtable + Workshop